This website uses google analytics tracking which has been set to anonymise traffic data, so we cannot identify users or access any personal data. There are no other cookies set for this website.

Google analytics with anonymised IP works by shortening users’ IP addresses within member states of the european union or in other contracting states to the agreement on the european economic area. This information is stored by google inc. And subject to their privacy policy, which can be viewed here: http://www.google.com/privacy


Google have developed a google analytics opt-out browser extension to provide the ability to prevent any data from being collected for analytics. 




We are Milis Media Limited t/a Sweet Media registered under company number 469386 with an address at Suite 1.7, Unit 14, Docklands Innovation Park, D03 Y0T4. 

We are a production company based in Dublin, Ireland. We produce award winning commercials, digital content, 360 video, and animation campaigns. In addition to this we provide full production services to any companies wanting to shoot in Ireland.

This notice sets out the basis on which any personal data we collect from you, or from others, will be processed by us. Please read the following carefully to understand our practices regarding your personal data and how we will treat it.

For the purpose of the Data Protection Acts 1988 – 2018 (as amended) and the General Data Protection Regulation (the GDPR) (the Acts): the data controller is Milis Media Ltd t/a Sweet Media (Sweet Media), where it is acting as a supplier of services, an employer and where dealing with suppliers.

Our data protection contact may be contacted as follows
By writing: SWEET MEDIA, Suite 1.7, Unit 14, Docklands Innovation Park, D03 Y0T4
Email: debbie@sweetmedia.ie / emma@sweetmedia.ie

You may give us personal data by:

  • Corresponding with us by phone, e-mail or otherwise. We ask you to disclose only as much information as is necessary to provide you with services or to submit a question/suggestion/ comment in relation to our website or our services.
  • Filling in forms on our website sweetmedia.ie such as the contact us form. 
  • Registering your personal details for a casting via a casting form, email or online submission where you wish to be considered for a production. The type of information collected includes your name; age; postal address; e-mail address; phone number; photos and video of you and any other details as might be requested from you for the purpose of our work such as your wardrobe sizes.
  • Registering your property details as a potential location for a production. The type of information collected includes your name, age, postal address, e-mail address, phone number, photos and video of your property
  • Registering yourself to participate as a cast member or extra for a production. The type of information collected includes your name, age, postal address, e-mail address, phone number, availability, experience, qualifications, skills, appearances in other productions, identification, criminal convictions, clothing sizes, photos and videos.
  • Visiting our website.
  • Applying to work with us. The type of information you may provide in your CV, a cover letter, your name, address, e-mail address and phone number. CVs should include information relevant to your employment history and education (degrees obtained, places worked, positions held, relevant awards, and so forth). We ask that you do not disclose sensitive personal information (e.g. gender, height, weight, medical information, religion, philosophical or political beliefs, financial data) in your application.
  • Supplying us with products or services. Suppliers provide us with information which may include a contact name; role; email address; business address; telephone number and billing/payment details.


When you use our services, we may obtain the following categories of your personal data from others:

  • Name
  • age
  • contact details
  • PPS numbers
  • photos
  • videos


We obtain this information from the following sources:

  • Your LinkedIn profile (which is publicly available);
  • Your social media profile (which is publicly available);
  • Casting directors, actors’ agents, extras agencies and casting studios
  • Location Managers
  • Heads of Departments
  • Advertising Agencies and clients


We collect information in order to provide you with our services, to carry out our services, to market our services and to improve our website. We will use this information:

Our Clients/Contractors:

  • To set you up as a client on our systems;
  • To liaise with you about services that we are providing to you or projects that we are undertaking with you;
  • To complete production and to fulfil our contractual obligations to you and others;
  • To research stories, cast & locations for production;
  • To market our services to existing and new clients using various platforms, such as email, telephone, text messaging, direct mail, online, push notification or otherwise subject to any preferences you have expressed;
  • To ensure payment of our invoices;
  • To pay you;
  • As part of our own due diligence to comply with our public liability and indemnity insurance;
  • To deliver information about our services, where you have subscribed to receive same;

Website users:

  • To administer and improve our website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • As part of our efforts to keep our website safe and secure;
  • To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
  • To make suggestions and recommendations to you and other users of our website about services that may interest you or them;

The legal bases for the processing of your data are: 

  • That you have provided consent for the processing for one of more specified purposes such as marketing for example when you subscribe to receive news from us;
  • Processing necessary for the performance of a contract which you have entered into with us or to take steps at your request prior to entering into a contract;
  • The processing is necessary for compliance with a legal obligation to which we are subject
  • Processing necessary for the purposes of the legitimate interests which we pursue prior to contract (for example in in providing you with quotes and proposals about our services) and post-contract (for further details, see the section entitled ‘Who Do We Share This Information With?’) where such interests are not overridden by your interests or fundamental rights or freedoms which require the protection of your information.

The legal basis for the processing of your Special Category Personal Data, for example, health related information (where such information is collected for the purpose of a particular project), is that you have provided explicit consent to our processing of this information. Except where we use your personal data for marketing purposes on the basis of your prior written consent and subject to any opt out preferences you notify to us in respect of electronic direct marketing communications, we process personal data for marketing purposes as necessary for the purpose of our legitimate interests in promoting our services.


We may share your personal data with certain third parties in the course of our business activities including, for example, our clients, co-producers, advertising agencies, crew members and cast, professional advisors, selected suppliers and business partners. These business partners may include our web hosting provider and our IT service providers. For each production, before shooting we send out a ‘call sheet’ to everyone working on that job which contains the details of all crew, cast, clients and suppliers involved including name; role; email address, address and phone number. In addition, we may disclose your personal information to third parties:

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;
  • If we or substantially all of our assets are acquired by a third party, in which case information held by us about our clients will be one of the transferred assets;
  • If we are under a duty to disclose or share your information in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect our rights, property, safety, our clients, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

We attach at Schedule 1 (below) details of the entities with whom your personal data is shared.


The time periods for which we retain your information depends on the type of information and the purposes for which we use it. We will keep your information for no longer than is required or permitted. Generally, we retain certain information for the purposes of any post-transmission evaluations, complaints-handling and legal claims.

Where you explicitly indicate on any application form for a production that we may retain your information for consideration of your possible contribution to future productions, other than the production in respect of which you originally provided the data, we will do so subject always to your entitlement at any time to ask us to erase the data.

For further information on the periods for which your personal data is kept, please see below; 

Contracts – in perpetuity

Footage – in perpetuity

Casting videos and headsheets – 12 months

Confirmed cast auditions and forms – in perpetuity

Location photos and videos – in perpetuity

Confirmed location photos and videos – in perpetuity 

Extras – 12 months

Invoices – in perpetuity

Scripts, treatments, storyboards and call sheets – in perpetuity


Yes.  The data that we collect from you may be transferred to, and stored at, the United States and other locations worldwide which are outside the European Economic Area (“EEA”) and for which there is not an adequacy decision relating to the safeguards for personal data from the European Commission.   Further details regarding such transfers of your personal data and the appropriate safeguards which have been put in place to protect your information are set out below. You may obtain a copy of those safeguards as follows.


Dropbox may store, process, and transmit information in the United States and locations around the world—including those outside Ireland. 

When transferring data from the European Union, the European Economic Area, and Switzerland, Dropbox relies upon a variety of legal mechanisms, including contracts with our customers and affiliates. Dropbox complies with the EU-U.S. and Swiss–U.S. Privacy Shield Frameworks regarding the collection, use, and retention of personal information transferred from the European Union, the European Economic Area, and Switzerland to the United States. You can find Dropbox’s Privacy Shield certification at https://www.privacyshield.gov. For further information please see Dropbox privacy policy at https://www.dropbox.com/en_GB/privacy

 Google / Gmail

Google maintain servers around the world and your information may be processed on servers located outside of the EEA. They comply with certain legal frameworks relating to the transfer of data, such as the EU-US and Swiss-US Privacy Shield Frameworks and Google’s Privacy Shield certification can be found at https://www.privacyshield.gov.  For further information please see Google’s full privacy policy at https://policies.google.com/privacy


Vimeo is based in the United States. They provide services globally using computer systems, servers, and databases located in the U.S. and other countries. Vimeo complies with the EU-U.S. Privacy Shield Framework and Swiss-U.S. Privacy Shield Framework regarding the collection, use, and retention of personal information transferred from the EU to the U.S and its Privacy Shield certification can be found at https://www.privacyshield.gov. For further information please see Vimeo’s full privacy policy at https://vimeo.com/privacy

Apple / iCloud

Personal information may be accessed, transferred and stored outside the EU/EEA by Apple/icloud. This is controlled by Apple Distribution International in Ireland, and processed on its behalf by Apple Inc. Apple using approved Model Contractual Clauses for the international transfer of personal information collected in the European Economic Area and Switzerland. For further information on Apple’s privacy policy please see https://www.apple.com/uk/legal/privacy/en-ww/


You have the following rights:

The right to access the personal data we hold about you.

The right to require us to rectify any inaccurate personal data about you without undue delay.

  • The right to have us erase any personal data we hold about you in circumstances such as where it is no longer necessary for us to hold the personal data or, in some circumstances, if you have withdrawn your consent to the processing.
  • The right to object to us processing personal data about you such as processing for profiling or direct marketing.
  • The right to ask us to provide your personal data to you in a portable format or, where technically feasible, for us to port that personal data to another provider provided it does not result in a disclosure of personal data relating to other people.
  • The right to request a restriction of the processing of your personal data.

Where our processing of your personal data is based on your consent to that processing, you have the right to withdraw that consent at any time but any processing that we have carried out before you withdrew your consent remains lawful.

Please note that we require certain information in order to enter into a contract with you. In those circumstances, failure to provide this information when requested may result in us being unable to enter into a contract with you.

You may exercise any of the above rights by contacting Debbie O’Doherty at Sweet Media, Suite 1.7, Unit 14, Docklands Innovation Park, D03 Y0T4  .You may also lodge a complaint with your local supervisory authority with respect to our processing of your personal data. The local Supervisory Authority in Ireland is the Data Protection Commission. The website is www.dataprotection.ie.


This notice may change from time to time, and any changes will be posted on our website and will be effective when posted. Please review this notice each time you use our website or our services. This notice was last updated in October 2023.

Links to other websites

We are not responsible for the contents or functioning of any websites to which our website is linked. You visit and use the facilities provided by other websites at your own risk and we would encourage you to read their privacy statements. This Privacy Notice applies only to processing by Milis Media Limited, t/a Sweet Media


Our Data Protection Contact can be contacted:

By phone: +353 1 661 2472

By writing to: Sweet Media, Suite 1.7, Unit 14, Docklands Innovation Park, D03 Y0T4

On our website contact form: https://www.sweetmedia.ie/contact 

Or by email: debbie@sweetmedia.ie / emma@sweetmedia.ie

 Schedule 1

We have set out below the names/categories of third parties with whom we share your data.

Description of services providedThird party name/category
[List all Sub-contractors]Ad agencies, clients, crew, post production, suppliers, pay roll service providers; accountants
[Cloud Service Providers]Dropbox, WeTransfer, Vimeo, iCloud, Blacknight
[Archive/shredding companies]Cyclone
[IT Service Providers]Blacknight, Bondi Group
[Email Service Providers]Gmail,
[Internal customer database]Microsoft Word, Microsoft Excel
The Revenue Commissioners; NERA and other government bodiesLegal obligation to share certain information.